Web Design & Development
As a full service Internet marketing agency, we believe that the foundation of any great online marketing campaign starts with your website and landing pages. That is where conversions will happen and revenue will be generated. Our Website Design & Development team has the skill and creativity to take your vision and translate that into an amazing interactive experience. Our designers and usability experts use best practices for combining amazing designs with an effective user experience.
Search Engine Optimisation
As a leading internet marketing agency, we believe that Seach Engine Optimization (SEO) is the most important long term investment for any business. This is true for both B2B and B2C businesses. The most effective way to drive visitors to your website at the lowest long term cost is to build your website’s organic search engine ranking. SEO is an effective tool for improving the volume and quality of traffic to your website. Visitors are more likely to click on free organic listings than on paid listings. Our SEO strategies apply only the best and most current practices that focus on great content development, content marketing, and sound link building efforts. We practice what we preach and we can get you the results that will transform your business.
Pay Per Click Advertising
Pay per click (PPC) advertising delivers targeted traffic and conversions and will yield results faster than organic search engine optimization. Successful PPC marketing programs offer incredible revenue and brand-building opportunities. However, without a thorough understanding of how PPC works, it is very easy to mismanage valuable advertising budgets. Our core focus is to expand our clients’ campaigns, drive quality traffic that will foster conversions and increase revenue, while decreasing the cost per acquisition.
The internet is full of business potential, but it is also rife with competition. In this situation, it becomes really tough to sell your products or services. Affiliate marketing can help you effectively promote your product in the web. By helping you to reach out to a large customer base, affiliate programs help you to connect to millions of customers across the globe. No wonder, Affiliate programs are by far the most popular promotional strategies practiced in the web.
The concept of affiliate marketing was believed to originate in a cocktail party. The concept which was born out of informal gossips, has evolved into a pioneering marketing strategy at present. Today it is hard to conceive a web campaign without an affiliate program. Affiliate marketing at the core involves a kind of marketing, where the marketer promotes other people’s products or services. In the early days of its inception, running an affiliate program used to be costly. But with an array of low cost software hitting the market, the running costs have dropped dramatically. The concept of affiliate marketing has given birth to a new breed of savvy marketers—the affiliates. For those individuals, who are ready to make a strong initial investment of time and efforts, affiliate programs can prove a good source income. As you become a seasoned affiliate, you can earn your living out of multiple affiliate programs.
Digital Display Advertising
Kaizen Application executes display advertising campaigns that deliver exposure, traffic and conversions. Whether your objective is to generate leads, sell products or simply expose your brand, the KA Display Advertising Team uses our unique strategic methodologies to identify the most effective combination of websites and/or ad networks to accomplish your goals. Once identified, KA leads extensive negotiations to obtain the best pricing possible, ensuring that client ROI objectives are achieved.
Once our client campaigns are launched KA utilizes robust analytics packages and A/B testing to consistently monitor and optimize banner performance. We have a powerful creative team that is skilled in designing conversion friendly rich media with fast turn-around times. We also implement DoubleClick DART ad serving technology to provide third party verification of traffic, centralized reporting, and creative management.
Social Media Marketing
Social media is one of the fastest growing online marketing initiatives. We begin by gaining a sound understanding of your industry, business goals, and target audience. We follow a very formal marketing process for each social media strategy which includes in depth discovery, market research, project planning, exceptional project management, training, consulting, and reporting. We also incorporate social media ads such as Facebook advertising into many marketing campaigns. As a top internet marketing agency we make social media recommendations that will be best for your business and offer the most engaging experience for your audience.
A single email blast may not be as effective today as it was five years ago, but when that email blast is combined with an effective mobile and social media marketing strategy, a great landing page, and an ongoing email campaign for follow-up, it’s the single most effective way to deliver results. Managing your email marketing effort means effective planning, template design (don’t forget great mobile display!), copywriting, list management, and conversion strategies – and it can be a rather esoteric field.
That’s why the email marketing services group at Kaizen applications is so popular with our customers. We’ve recruited the geeks who understand the nuances of email marketing, and we’ve developed a proven methodology to help you get better results for your next email campaign or email blast.